The deal finished in October, however, and has now been removed from AT&T’s website. In the US, Beats Music launched in January 2014 with a partnership with telco AT&T, charging a flat $14.99 a month for up to five people on 10 devices to use its service. It charges £17.99 a month in the UK for two unlimited subscriptions, then £5 each for a third, fourth or fifth family member.
Rival Rdio launched similar family plans in August 2011 for up to three family members, before expanding the total to five in June 2013. Spotify’s chief content officer Ken Parks said that a family plan was “one of the most asked for features from our audience”, although the company is not the first streaming service to introduce it. Each family member will have their own account on Spotify to create and follow playlists and musicians, as well as signing in to Facebook to follow friends.
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